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What are the components of AFTO?
AFTO is a "Sales Training Meeting in a Box" and includes all the training elements needed to run an engaging, informative and fun session:

Instructor's Kit
-26-minute AFTOTM Video (and/or DVD)
-38-page Training Leader's Guide
-CD-ROM with Training -Leader's Guide, -Participant's Workbook & -22-slide PowerPoint® presentation

Meeting Kit
-25 - AFTO participant buttons ("I AFTO…do you?)
-25 - AFTO note pads
-25 - AFTO Reminder Cards
-25 - Certificates of Completion
-1 - 12" x 24" 4 color AFTO Poster, suitable for framing ("I AFTO…do you?)

The TV quality video includes 11 realistic vignettes in diverse business settings with 43 different actors. With Art Bauer as on-camera expert narrator, you'll see demonstrations of right way/wrong way closing techniques and easy to remember graphic reinforcements of key learning points. The Training Leader's Guide provides step-by-step roadmap for either 1.5 hour or 3-hour training sessions. Group discussions and role-playing exercises insure participation and experiential learning. AFTO's great accessories provide fun reminders of the experience for all attendees.

Ask for the Order (AFTO)

Ask for the Order learnResearch has clearly shown that if you don't ASK FOR THE ORDER, your probability of Closing is less than 20%.

Do you remember the old parable: "Give them a fish and they'll eat for a day, teach them how to fish and they'll eat for a lifetime." Well, closing the sale is the same thing. Teach them (your salespeople) the skill of how to improve their closing of sales and you give them and your organization a gift for a lifetime- consistently much higher sales. That's the gift that keeps on giving to everyone.

Wow! With all the changes in selling, it's a wonder that sales managers can sort it all out and incorporate the right methods for their business.

Was all this Change needed? Probably. Competition has increased dramatically. Products and services have grown more complex. Sales cycle time and the cost of a sales call have increased several-fold. Customers need much more help in making the right decision. But through it all, one facet of the sales process has remained Constant. Salespeople have the ultimate responsibility for bringing all their selling activities to a successful Close. And Closing is all about ASKING FOR THE ORDER.

That's why noted sales trainers, authors and consultants Arthur R. Bauer and Gerald L. Manning have teamed up to produce a brand new high powered video-based sales training course entitled ASK FOR THE ORDER! (We've branded the course AFTO™).

AFTOTM is designed to work with ALL selling strategies with all salespeople - rookies and veterans, field sales, or telemarketers. This video shows your salespeople how to get the order they have been working on and earned, rather than letting the competition have it.

What are the benefits to you and your team for buying and using the AFTOTM sales training program?

1. Increases the skill level of your sales people in one sitting
2. Increases the closing ratio of your sales team
3. Increases the confidence of your sales people.
4. Teaches your team the four best kinds of closes.
5. Teaches your team the three "D"s of Tough Minded Selling.
6. Teaches your team when to close (and when not to).
7. AFTOTM can be customized for your organization.

So, teach your sales team more about closing, with the Tough Minded approach and you'll increase everyone's bottom line.

AFTO™ is a “Sales Training Meeting in a Box” and includes all the training elements needed to run an engaging, informative and fun session:

  • Instructor's Kit
  • 26-minute AFTO Video (and/or DVD)
  • 38-page Training Leader's Guide
  • CD-ROM with Training Leader's Guide, Participant's Workbook & 22-slide PowerPoint® presentation

Meeting Kit

  • 25 - AFTO participant buttons (“I AFTO…do you?)
  • 25 - AFTO note pads
  • 25 - AFTO Reminder Cards
  • 25 – Certificates of Completion
  • 1 - 12” x 24” 4-color AFTO Poster, suitable for framing (“I AFTO…do you?)

With Art Bauer as the video’s on-camera expert narrator, you’ll see demonstrations of right way/wrong way closing techniques and graphic reinforcements of key learning points. The Training Leader’s Guide provides step-by-step roadmaps for either 1.5-hour or 3-hour training sessions with group discussions and role-playing exercises. AFTO’s great accessories provide fun reminders of the experience for all attendees.

What's Included:

  • VHS Video and/or DVD
  • 1 meeting kit
  • Format: DVD or VHS Video
    Item #:  VL6518
    Length:  78 Min
    Price:     VHS or DVD - $795 (US)
    Rental:   $295.00 (US) - Includes one Meeting Kit

    Additional Meeting Kits for 25 participants: $99