Breaking Competitive Accounts - THE SEVEN CRITICAL SALES ACTIONS

Break through typical sales responses and land those hard-to-get accounts!

Now your sales force can learn to get ahead of the eagerly awaiting competition of the '90s, land those hard-to-get accounts, and increase market share by implementing the tactics of winning over business instead of walking away defeated.

Let international sales training consultant Skip Normand reinforce to your sales team how most of your organization's new business potential depends on their ability to consistently capture competitive business.

Topics:

• How to use a campaign theme to develop a strong price/value perception
• How to reposition the competition and maintain control
• How to avoid the most common lost sales patterns
• How to form a planner to stay on track