Developing a Customer Retention Program

Today, good customer service isn't enough. You have to go the extra mile. You have to make your customers look for you -- and choose you -- time after time. This program shows you how to build the emotional partnerships with your customers that lead to lifetime loyalty. Implement the step-by-step customer retention approach this program offers throughout your organization -- and watch your sales rise and your defections drop.

PROGRAM HIGHLIGHTS

• 7 specific ways to learn how customers really feel about your organization
• A 3-step process for determining the true cost of losing a customer
• Tracking exiting customers: why they're leaving, and what you can do to turn them around
• Handling repairs, complaints and refunds in a way that actually builds business

• DVD
• workbook

Additional Workbooks:   $9.50