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The Dynamics of Innovation
 The
purpose of this program is to clarify the importance of technological
change in the life of the corporation, both as a creative force
in the growth of the corporation, and as a destructive force making
it vulnerable to competitors.
In order to successfully master change existing corporations
must begin by adopting new images, though architectures, and paradigms
that exert powerful influences on thinking and behavior.
By understanding the dynamics and learning how to observe, predict,
and rapidly apply product and process innovations, your organization
will develop the proper conditions for increased levels of output
and productivity. It will also gain competitive advantage.
Designed for managers, engineers and personnel in R&D and
manufacturing, this program will prove invaluable to organizations
seeking insights into the innovation process and innovation developments.
Course Contents:
TAPE 1: Dominant Product Design
The effects of dominant product design..
TAPE 2: Products and Industries
Several Products and industries from past to present.
Examples of innovation in industries such as refrigeration,
lighting, rayon, and flat glass.
TAPE 3: Patterns of Innovation
How technology change occurs in an organizational, market,
and manufacturing context.
TAPE 4: Technological Changes
How product innovation, process innovation, and organizational
structure become linked as an organization evolves.
TAPE 5: Technological Changes (continued)
How innovation in products and processes affects a firms competitive
viability.
What's Included:
5 color Videotapes
Book - Mastering the Dynamics of Innovation by Dr. Utterback
Format: Video and Book
Item #: UTT101
Price: $560.00 (US)
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