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Jamming — the Art and Discipline of Managing Creativity
Harvard and Stanford lecturer John Kao demolishes the myth that creativity cannot be fostered within the corporate environment. For him, not only can it be done, it is also a company's most important asset, providing innovative thought that gives companies a distinct competitive advantage.
Kao links the creative process to jamming in jazz. Just as musicians improvise in a jam session, a group of business people can take an idea, give it unique twists and produce an entirely new and even more imaginative set of possibilities. Several companies have already jazzed up their operations, and this program will help you tune in to the secret of their success. Joing the jamming session today with this program, learn from the stories of three companies which are offered as case studies.
- IDEO, a leading industrial design firm
- SENCO, a tool manufacturing plant
- Coca-Cola.
What's included:
Format: VHS or DVD
Item #: LRN006-VHS-ENG
LRN006-DVD-ENG
Length: 25 min.
Price: $595.00 US
Rental: $175.00 (US)
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