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Jamming
- the Art and Discipline of Managing Creativity
 Harvard and Stanford lecturer John Kao demolishes the
myth that creativity cannot be fostered within the corporate environment.
Not only can creativity be cultivated within corporations, creative
capital may be a company's most important asset, providing the
innovative thinking that will give companies a distinct competitive
advantage. Kao links the creative process to jamming in jazz.
Just as musicians improvise in a jam session, a group of business
people can take an idea, challenge each other's imagination, and
produce an entirely new set of possibilities. The video shows
how these companies employed "jamming" into their organizations:
IDEO, a leading industrial design firm, SENCO, a tool manufacturing
plant, and Coca-Cola.
What's included:
- 1 DVD or Videotape
- 1 Training Leader's Guide
Format: VHS or DVD
Item #:
VL2699
Price: $595.00 (US)
Rental: $175.00
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