Maslow's Hierarchy Of Needs
What motivates people? Why is recognition so important? Why is
allowing people to take responsibility for their own work such
a powerful motivator? This video gives a brief overview of Dr.
Abraham Maslow's "Hierarchy of Needs" theory and relates
it to today's business environment.
- Physical needs: In the workplace this can mean the
physical comfort of the workplace. Workplaces that constantly
undermine physical comfort, undermine motivation.
- Safety needs: Here the issue is safety, health, mental
and physical, and job security.
- Social needs: Some workplaces interfere with this
basic need and thereby undermine motivation. It may be that
the workplace is designed to discourage people from congregating.
It may be that it refuses to provide flexibility for individuals
to deal with family matters.
- Esteem needs: A persistently negative corporate culture
that refuses to provide psychological support for its employees
either through praise or a reward structure de-motivates.
- Self-actualization: This is a need to feel that what
one is doing is worthwhile in the greater scheme of things;
that one is contributing to a higher good.
Vignettes help illustrate Maslow's theory and demonstrate why
understanding people and their needs is critical for working effectively
with internal and external customers and team members.
Format: VHS Video
- 1 DVD or Videotape
Length: 15 minutes
Item #: 430F
Price: $585.00 (US)