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Tactics
of Innovation Video Program (VHS)
 Tactics of Innovation explores a problem that plagues
organizations everywhere: why do smart people reject good ideas?
In this landmark video, Joel Barker goes on location to share
stories about why people say "no" to new ideas. More importantly,
he introduces a ten-step strategy for removing barriers between
new ideas and people, who are instinctively resistant to change.
Why is it important to understand Tactics of Innovation?
Because "it is natural and logical for people to resist change."
New ideas upset the sense of balance most of us want, and change
makes things difficult. Only by developing the ability to present
your idea from the user's point of view will you be able to achieve
success introducing your change.
This film presents an important message for any organization
that wishes not only to discover new ideas, but to bring them
into practice as well. These tactics will dramatically increase
the acceptance of any kind of idea. Business, non-profit, government,
education, healthcare and many other groups will find the concepts
presented here valuable and relevant. Participants will learn
how people's need for social equilibrium impacts new ideas, the
value of presenting ideas from the "user's" point of view and
a ten-step strategy for getting new ideas accepted.
What's included:
- 1 DVD or Videotape
- Comprehensive
Leader's Guide
- Participant's Workbook
- Five Pocket Reminder Cards
- Worksheets
- Diskette with a PowerPoint Presentation.
Format: VHS Video
Item #: ST118
Length: 25 Min
Price: $895.00 (US)
Rental: $200.00
Alternate Versions:
Tactics of Innovation Video Program (PAL) - $920.00 |