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About W. Edwards Deming....
W.
Edwards Deming (1900-1993) changed our lives by developing
better ways for people to work together. He derived the first
philosophy and method that allows individuals and organizationsfrom
families and schools to government agencies and large companiesto
plan and continually improve themselves, their relationships,
processes, products and services. His philosophy is one of cooperation
and continual improvement; it eschews blame and redefines mistakes
as opportunities for improvement.
Raised on the Wyoming frontier in a poor family, Deming experienced
hardship and learned early about cooperation as a way of life.
He saw the value of shared benefits in barn raisings, quilting
bees and advice to sugar beet farmers from the Great Western Sugar
Company.
Deming was educated in engineering and physics and became an
early student of statistics, the theory of knowledge and systems
thinking. He eventually integrated the disciplines of statistical
thinking, how people learn, systems thinking and psychology into
his theory of profound knowledge, which allows leaders and managers
to see a dynamic, complex social system in new ways, predict its
performance, and continually improve it in a rapidly changing
world. Using his ideas to eliminate cross purposes, teams and
organizations can produce greater wholesmore than any of
the individual parts or people added together can.
He developed his philosophy helping Japanese export industries
to recover following World War II. He said he could teach them
to produce quality goods more cheaply than quantity, a revolutionary
idea in 1950. He told them to treat manufacturing as a system
rather than bits and pieces. He said to include the
supplier and the customer in the system and to use feedback from
the customer to continually improve products, services and processes.
He also said to continually improve both the people in the system
and the communication between them. And he said that decisions
should be based on facts and data.
His ideas, which require a personal transformation and new world
view for the individuals involved, was only adopted by Japanese
auto and electronic export companies and later some American companies.
Yet his teachings have changed our workplace vocabulary in less
than 20 years to includes ideas such as pleasing the customer,
partnering with suppliers, empowering workers, managing for quality,
and eliminating layers of management and hierarchy..
Another way of explaining his philosophy is to say instead of
managing focused on outcome or objective, one should manage for
the continual improvement of processes and systems. As a result,
the outcome will continually improve.
His work has been called the third wave of the industrial revolution
after the steam engine and the production line. U.S. News &
World Report in 1991 listed Demings philosophy, along with
St. Paul, Napoleon, and the Black Death, as one of historys
nine hidden turning points.
Deming would evoke disbelief in his management seminars when
he insisted that 94 percent or more of all problems, defective
goods or services came from the system, not from a careless worker
or a defective machine. He would go on to say that to improve
an organizations goods or services, the system had to be
improved rather than searching for the guilty worker or broken
equipment. Top managers in Americas leading companies were
dubious students. But, in almost all cases, when they implemented
his ideas, they were surprised to find that they agreed with him:
The management and the system they were managing were the true
source of both problems and improvements.
In the years since its introduction, Demings philosophy
of continual improvement of products, services, processes, systems
and people has rarely been practiced in its fullness. In too many
cases, his philosophical principles have been reduced to promoting
only continual improvement in products and services to please
or delight customers. Instead of focusing on the more intangible
aspects of his philosophy, as Deming advised, American companies
have focused almost exclusively on the tangible products and services
produced by those systems. They have often substituted measurement
for management. As a result of this linear-minded focus on the
tangible outcomes, Demings goal of the complete transformation
of organizations and their people remains an opportunity waiting
in the wings, but we have no doubt that it will someday be as
universally accepted as the assembly line.
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