Cultural Transformation: A New Way of Thinking, Vol. 24

The Zytec Corporation won the Malcolm Baldrige National Quality Award, on its second try in 1991. This is the story of how a corporate culture was improved by examining old beliefs—or "devils" as they are referred to--and giving them up for new beliefs that make a quality “way of life” possible. In the video, managers and employees explain how they struggled to discard old ideas and learn a new way of thinking. Issues of trust, leadership, eliminating mass inspection, statistical techniques, continual learning, and the satisfactions of the new way of life are among the subjects discussed in this account of personal and organizational transformation.

• 1 Videotape
• 1 Teaching Guide